Christian SEO Agency for Churches, Faith Based Businesses and Charities
Search Engine Optimisation (SEO) - What is the process?
Search engine optimization is the process of maximising the number of visitors to a particular website by ensuring that the site appears high in the list of results on Google (or another search engine) when a search is made by an individual. In short, SEO improves your website ranking online. Learn more HERE.
Weeks 1-4
We start by researching your target keywords and getting your existing pages optimised for those keywords. We then update your on-page SEO. Finally, we submit your website to be indexed on Google Search Console and Google Analytics. You will not rank at this time if you are a new website because Google doesn’t know your site exists yet. Basically this period is about getting your house in order.
Weeks 5-8
We begin to create blog content around your keywords for you to share on social media and to be used for backlink outreach in future months. We continue to monitor your indexing on Google search console and perform general SEO tasks on your current pages. You might start to see small increases in rank, but nothing significant at this stage. We are still building a foundation.
Weeks 9-12
We begin backlink outreach using your blog content to connect to websites in your industry with a high domain authority. The weekly blogs will also continue building interest in your website from Google and other websites. By this time you should be seeing a reasonable increase in rank from your original starting rank.
Weeks 13-16 (ongoing)
The backlink outreach and blogs continue as well as the regular audit of your website to make tweaks to under performing pages. It is now a continual process of building backlinks and domain authority. At this stage you may even start to see your website competing with your competitors and ranking on page one for some keywords.
The term SEO stands for Search Engine Optimization. Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than paid traffic
The three main areas we concentrate on for SEO are content, optimization and backlinks.
Keyword Research
We conduct keyword research for you using professional software to establish which keywords are the best for you to target. It’s important to find keywords with low competition because they are easier to rank for. Once I have identified the main keywords you want to target, we will start providing content to target those keywords and increase your rank on Google.
Content Writing
We produce weekly blog posts that are published on your site, which helps index your website for great content and increases your ranking. Google prioritises websites that have genuine, informative content that delivers a great user experience.
Optimization
We take care of the whole optimization process for you. We audit your website to find any issues. We then get everything fixed within the first month. This will help you climb the ranks much faster. From then on, it's a continual process of fixing any errors that come up and making sure all your backlinks, alt tags, meta tags, H1, H2, H3, H4, headers, meta descriptions, meta titles, and many other metrics are constantly being monitored and updated for maximum results. The process of optimization also involves technical SEO, such as checking load speeds, mobile friendliness, 404 pages and submitting your sitemap to the Google console.
Link Building
Good quality backlinks from other websites are a very important element of any SEO campaign. Some companies will encourage you to link to websites that are irrelevant to your industry and are poor quality. Google looks for good-quality backlinks that are relevant and informative, and will punish or even ban sites that buy backlinks that don't meet these criteria.
As part of our service, we provide weekly blogs that are relevant to your industry and will attract genuine good good-quality backlinks which will contribute to your overall ranking. This is a process, and we typically expect to see results start coming through in month three of your campaign.
If you are ready to get going with SEO or have more questions, just get in touch or fill in our SEO questionnaire here.
You can also read the article about the basics of SEO here.